Visit the Sea-to-Sky, but just 'Don't Love it to Death'
The Don’t Love It To Death campaign is a reminder to outdoor enthusiasts and visitors enjoying the outdoors to be mindful of the impact their behaviour and activities are having on delicate ecosystems and communities.
Summer is a vibrant season in the Sea-to-Sky Corridor, drawing visitors from near and far to indulge in its breathtaking outdoor offerings. However, this influx of tourists brings along its own set of challenges, such as overcrowded trails, littered campsites, and potential conflicts between humans and wildlife.
To address these issues, the Sea-to-Sky Destination Management Council launched the 'Don't Love It to Death' campaign. This educational initiative aims to promote responsible recreation among both visitors and locals, fostering a more sustainable approach to enjoying the region's natural beauty.
