Luxury toilet paper is leading to deforestation in Canada
The scathing report give big brands a sustainability score of "F".
High demand for luxury toilet paper is ruining Canada's forests according to a new report.
The paper, called "Issue With Tissue", was written by the Natural Resources Defense Council (NRDC) and Stand Earth.
It says big name brands use no recycled content in their toilet paper and are relying on clear-cut trees from the Canadian boreal forest.
According to the paper, this puts native species like the lynx and boreal caribou at risk, while harming Indigenous communities.
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The report gives leading US toilet paper brands, including Charmin, Quilted Northern, and Angel Soft a sustainability-based scorecard of "F".
"Toilet paper and tissue manufacturers continue to rely on forests even though they have the resources and means to create and deliver products with recycled and responsibly sourced content that are better for the planet," the paper's authors write in a statement.
NOT ALL TOILET PAPER IS UNSUSTAINABLE
The study gave brands 365, Seventh Generation, and Natural Value an "A" rating for using recycled content.
“Most Americans probably do not know that the toilet paper they flush away comes from ancient forests, but clear-cutting those forests is costing the planet a great deal," says Anthony Swift, director of the NRDC, Canada Project, in a statement.
"Maintaining the Canadian boreal forest is vital to avoiding the worst impacts of climate change.”
The full report can be found online.
